The first just opened Starbucks store in Rome overlooks Piazza di Monte Citorio, the historic and political heart of the ‘Eternal City’.
Since entering the Italian market in 2018 with the Starbucks Reserve Roastery in Milan, around 450 jobs have been created and more are on the way: by the end of 2023, there will be 36 Starbucks stores in Italy in total. At the end of May, two more stores will also open at Termini Station: a grab&go in the basement and a store on the terrace, to welcome tourists, commuters and locals when they arrive in Rome.
Starbucks has always strived to be a company that puts partners (employees), customers and coffee at the centre. First entering the Lazio region in 2022 with the opening of Castel Romano, Piazza Montecitorio marks Starbucks’ 25th opening in Italy. Rome is one of three Italian cities, besides Milan and Verona, where Starbucks founder Howard Schultz first encountered Italian coffee culture in 1983.
The shop in Montecitorio, which will create 35 new jobs, has an area of 200 square metres on two floors, and 80 seats with a view of the Chamber of Deputies. The materials chosen recall the colour shades of Piazza Montecitorio. The ground floor is the liveliest and most dynamic area, made of travertine marble and tuff, typical of traditional Roman buildings, where customers can order their favourite food and drink, to be enjoyed on the floors of the store in comfortable seats surrounded by artworks on the walls. The upper floor has been designed with a more muted colour palette and offers a quieter space to enjoy the best traditional Starbucks experience.