Compared with the personalized brand presentation of the first store in Changsha, Super Wenheyou Store has made great efforts to integrate into the local commercial vibes.
The project site Super Wenheyou is a must-visit small-scale creative business district with various forms of business in Changsha. The introduction of the coffee shop adapts to the lifestyle and consumption habits of the young.
A homage to the site, the design grasps the context and fabric of the city. While retaining the vintage atmosphere of Changsha, it injects the delicacy of exotic coffee and ingeniously blends it with the local culture.
The illuminating red neon brand logo on the tile facade forms an impressive visual contrast with other signboards of the block, attracting the bustling people on the street.
In the retro 1980’s themed space, the interior design adopted dim and warm lighting, wooden floors, windows and doors with antique-style ceiling fans, resulting in a strong sense of nostalgic atmosphere that arouses emotional resonance among consumers.
The design team cooperated with a dramatic scene construction team to create a narrative journey of vintage cinema for visitors through the careful selection of each piece of furniture.
Such low-slung space serves for meetings with friends, recalling the history and memory of the old neighborhood in Changsha, enjoying the refined and trendy coffee, and slowing down to feel the peace and tranquility of time. The design integrates space with the consumption experience, conveying the warm energy in this organically renewed site.