With a background in information design, I specialise in bridging brand strategy, design, and front-end development to create intuitive and impactful experiences. My expertise lies in aligning digital and physical brand ecosystems, ensuring seamless integration between strategy, design, and user experience.
As Brand & UI/UX Director at Cooop.co, I lead the development of brand systems across both digital and physical environments. My work focuses on crafting cohesive, human-centred solutions that enhance brand engagement and create meaningful connections. By leveraging design, technology, and strategic thinking, I help businesses innovate and grow.
Throughout my career, I have co-founded and led multiple ventures at the intersection of design and technology:
- Oktria (2019–2023, Netherlands): Designed a SaaS platform for performance measurement and strategic alignment in global franchise brands.
- SOKO District (2019–2021, South Africa): Developed a flexible retail platform enabling rapid brand activation in physical spaces.
- Etiket (2008–2019, South Africa): Led an award-winning brand and digital agency focused on human-centred design, securing global recognition.
Recognised for my contributions to branding, experience design, and innovation, I am passionate about exploring how design can shape the future of Brands in digital and physical space.