FOODINSPACE / AWARDS 2024

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THE 2024 FOODINSPACE AWARDS WINNERS INTERVIEW – TooManyAgencies

Winner in the category Bar with the project The Peacock Bar, Zwolle – Netherlands

Winner in the category Fast Casual with the project Gio’s by the River, Amsterdam – Netherlands

Winner in the category Murals & Graffiti with the project The Peacock Bar, Zwolle – Netherlands

 

1. Can you tell us more about your Design Firm?
Toomanyagencies was founded in 2014.,by Will Erens.Founder of Creneau designgroup,London,Barcelona,Newyork and Belgium and puresang. We came up with the name at a party and the day after,we recorded the name.
At that moment we were still working under the name puresang,and the idea was to use toomanyagencies as a small underground,mean and lean – studio.
But after a year,we changed puresang into toomanyagencies because our clients loved the name toomanyagencies so much more .
As a studio we try to realise ritch.off road designs with lots of nostalgia and flamboyant experiences.

2. What does “design” mean to you?
Design means passion and emotion

3. Can you describe your design style and its main characteristics?
Ritch, off road designs with lots of nostalgia and flamboyant experiences.

4. As the winner of the FoodInSpace Design Awards 2024, what does receiving this award mean to you, your company and your team?
An international award is a recognition of pinpointing the right passion and emotions, into our work.

5. What was the biggest challenge for your winning project/projects?
The challenge will stay for every creative the same, find the right client who believes in you.

6. In an increasingly global world, how do you balance local identity with international trends in your design work?
It s a funny question.
When you call yourself a good designagency, you never need to balance between local identity or international trends. It s in your DNA, you only have to channel it the right way.

7. Are there any other topics you would like to talk about that were not addressed in these questions?
Yes our life line in design
“LESS IS POOR !”

 

Thank you for the interview!

Find out more about TooManyAgencies and its projects!