The seed is the tree hidden, the tree is the seed realised.
For us at Aura, concept is the seed with the potential tree hidden, whereas experience is the tree realised.
Design for us then is the process of actualisation of the concept into experience.
In the world of hospitality where differentiation is of essence, one of the elemental ways to achieve it is through delivering brand experience.
We do this in a manner that appeals to the five senses and leaves a deep imprint.
Our concept and design capabilities have created multifarious user experiences for several leading brands and in turn defined them in the minds of patrons.
Concept is our starting point, Design is what we create, and Experiences are what we deliver.
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