Sid Lee Architecture is an affiliate of Sid Lee creative agency. The firm was founded by architects and urban designers Jean Pelland and Martin Leblanc, business partners since 1999. Today, the pair leads a multidisciplinary team of 70 professionals from the fields of urban planning, architecture, and interior design. Since 2015, Sid Lee Architecture has been a member of kyu, a collective of creative companies established by Hakuhodo DY Holdings.