Plenty, being the operative word, ubiquitous in Australia, often exercised graciously in response to offers of seconds and thirds at the dinner table; ‘Plenty’ is our opposing attitude to the common state that more means happiness. Our ideology is an antithesis to this mind set, simply put, ‘that’ll be plenty, cheers’. Our appetite is for rational design, avoiding excessive tendencies, encouraging an obsession for functionalism; essentially, we seek to insight happiness which we believe is achieved through sensible design.