FOODINSPACE / AWARDS 2025

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Alfred, Highland Park, Los Angeles – USA

Project description

Alfred Highland Park is located in a historically Hispanic neighborhood in East Los Angeles that is rich with history and culture. The design, loosely inspired by Café Havana in Mexico City, transforms the simple rectangular room into a large communal space which opens to the lively street life on Figueroa Street.
Looking to create a social neighborhood hub, the design team’s first move was to reorient the space from parking lot to street. A formerly solid blank wall along the Figueroa Street sidewalk, becomes animated by bright yellow painted fold-up windows with street facing counter seating built in. A full view of the cafe interior is offered to the street, inviting people in. On the parking lot edge of the space is a run of banquette seating with multicolored textured glass windows bringing in a changing spectrum of animated light throughout the day.
The materials bring in a feeling of vintage familiarity with modern accents. Elements such as oxblood colored tile wainscot, gold leaf accented antiqued mirrors, dark walnut moldings, checkered linoleum flooring, a grand wall clock (to remind you of your mortality), engineered Hempwood banquettes, and tabletops featuring Venturi Scott Brown’s 80s ‘Grandmother’ pattern. A Bansky inspired piece of art features the new company logo as a subtle hint of what’s yet to come for the brand.

Text description
Photographer
Interior Design Firm
Kitchen Area Architecture Firm
General Contractor
Sunshine Builders
Graphic Pattern
Venturi Scott Brown and Associates

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FoodInSpace
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