The concept was founded by Sergio Herman in 2018 when Blueness Cadzand opened its doors. The constant drive to innovate, flawless sense of beauty and his love for Zeeland produce were the pillars under this concept where a sense of oriental mystique is characteristic.Artistic collaborations have since started with Cor Unum for the design of a unique series of ceramics and contemporary work by Germans Ermics, Mae Engelgeer and Destroyers Builders will also be on display.Blueness with its contemporary appearance, modest class and unique character is a concept that has a very bright future ahead.