DoubleTree by Hilton Amsterdam Centraal Station has unveiled a full redesign of its groundfloor—ushering in a bold, locally inspired interior concept by design studio WeWantMore, in collaboration with Hilton. From lobby to bar to a new restaurant concept, the r freshed design offers a vibrant and layered guest experience, rooted in the visual language of Amsterdam.
From Transit Space to Cultural Statement
Originally opened in 2011, the hotel sits just steps from Amsterdam Centraal Station.
With foot traffic from global travelers and locals alike, the public spaces needed to be functional, expressive, and unmistakably connected to Amsterdam.
Hilton’s brief was clear: create interiors that reflect the city’s personality while offering flexibility and flow throughout the day. WeWantMore responded with a materials-driven concept rich in tactility, colour, and cultural cues.
The Shift: From Generic to Grounded
The new design story begins in the lobby, where a 3D-printed ceiling feature references Amsterdam’s well-known triple-X symbol. This sets the stage for the visual theme carried throughout the space. A warm mix of terracotta, forest green, and soft wood tones defines the material palette, balanced by rich textures like red travertine, sheer fabrics, and plush upholstery to create a calm and welcoming atmosphere.
The bar follows the same design language but with a more intimate feel. Built for smooth transitions from day to night, it features layered lighting, varied seating, and small design touches that echo the triple-X.
Introducing: We Are EDN
A highlight of the renovation is the launch of We Are EDN, a new restaurant concept developed by Hilton’s internal agency StiR Creative Collective. It’s the first of its kind in the EMEAA region, built around seasonal ingredients and a low-waste approach.
The interior reflects this philosophy with natural materials, green accents, and a brighter, more energetic colour palette.
Floral patterns, woven panels, neon details, and plants bring a sense of playfulness while still fitting into the broader hotel design.
Art as a Connector
Curated with Veitenheimer Art Consultancy, the art collection adds another layer of narrative. Works by Jordy van den Nieuwendijk, Simone Poste, Evan Powell, Simon Moore, and Raquel Rodrigo are integrated throughout the hotel, chosen to reflect Amsterdam’s creative energy and to visually thread the spaces together.