The brief was to transform the nineteenth-century building into a unique dining destination that embodied the spirit and richness of London and New York, while respecting it’s own location and heritage. Once serving as a dance hall in the roaring 1920’s, we knew this would be our inspiration for the design and brand identity. The aim – to create a memorable dining experience that couldn’t be bought elsewhere. The heritage-listed building demanded a careful balance between preserving history and infusing modern aesthetics. Transforming a dance hall needed thoughtful integration of bespoke elements while adhering to regulatory constraints. The result – a harmonious blend of history and modernity that pays homage to its roots. The refined brand identity and narrative create a one-of-a-kind memorable customer experience, making it a standout destination in Brunswick.