Set within a 2,900 sqft Grade II listed former retail space, Noreen is a celebration of cultural vibrancy and contemporary dining. Inspired by the name ‘Noreen’ – nor meaning light and een meaning two in Arabic – the space explores light from a dual perspective of source and effect, playing with texture, shadow and colour.
The concept has been carefully tailored to its surroundings, situated just off Oxford Street within the vibrant, boutique-lined enclave of St Christopher’s Place. Noreen offers 80 covers, including a distinctive set of indoor/outdoor window seat tables that connect the restaurant to the energy of the street.
DLSM Studio have delivered both the branding and interior design for Noreen, crafting a refined, Arabian-inspired space that blends traditional craftsmanship with contemporary elegance. Original low arches throughout the restaurant have created intimate alcoves within which diners can enjoy their meal. Finished in stucco plaster, the walls are layered with bespoke hand-painted delicate floral murals that add depth and cultural richness.
The floors are lined with intriguing bespoke marble and terrazzo tiles, with the restaurant’s name proudly engrained into the finish. Natural materials, including ceiling rafts woven with palm leaves imported from Bahrain and a brass-and-stained-glass balustrade inspired by traditional Middle Eastern building methods, add authenticity and visual intrigue.
A small, terracotta-tiled dessert bar with a fringed detail will be serving up a delicious selection of cocktails and mocktails using ingredients like hibiscus, za’atar, black lime and tahini, whilst an open kitchen (finished in rich green glazed tiles, a granite pass, and reeded glass shelving) brings energy and theatre to the space, as the team serve up an innovative Middle Eastern menu.
Beyond its striking design, Noreen promises an immersive guest experience that captures the spirit and soul of Middle Eastern hospitality. Guests are invited to embark on a sensory journey through evocative flavours, aromas, and textures, with a menu that brings to life the rich culinary heritage of the region. From the warm welcome at the door to the vibrant sharing plates served with theatrical flair, every detail is curated to evoke the conviviality and generosity that define Middle Eastern culture.
As the restaurant is set to make its mark in the city, the brand positions itself as a confident new player on London’s culinary map, representing a stunning example of what can happen when cultural storytelling meets world-class design.